Duration
10 Months
Prerequisites
None
Requirements
None
Course Summary
Principles of Business, Marketing, and Finance teaches foundational skills for careers in business and marketing. Students explore business functions, global markets, marketing, pricing, and personal finance, with hands-on activities and career exploration.
Interpret the interplay between business, marketing, economics, and other related fields, both for practical research purposes and career development.
Create a plan to advertise and sell products that are responsive to consumer demand.
Evaluate both the market and the marketability of products through a variety of lenses, including the effects of pricing.
Distinguish among different dimensions of running a business at a high level, including marketing, finance, and entrepreneurship.
Apply management skills to a variety of business-related scenarios, from distribution to ethical and legal issues.
Create a personal plan that makes use of knowledge from the course, from pursuing a career to managing money.