PROGRAM NAME

GRADE 12

ELIGIBILITY

AFTER RELEVANT GRADE 11

DURATION

1 YEAR

Business Studies (BS 1222) - Grade 12

Unit Area Covered Marks
Unit 1 Introduction to Management 10 Read more
Unit 2 Principles of Management 10 Read more
Unit 3 Global Business Environment 10 Read more
Unit 4 Planning 05 Read more
Unit 5 Organizing 10 Read more
Unit 6 Staffing 05 Read more
Unit 7 Directing 05 Read more
Unit 8 Controlling 05 Read more
Unit 9 Financial Management 10 Read more
Unit 10 Financial Markets 10 Read more
Unit 11 Marketing Management 10 Read more
Unit 12 Consumer Protection 10 Read more
Total Marks 100

Unit 1


Introduction to Management

  • Management–concept, objectives and importance.
  • Management as science, art and profession.
  • Levels of management
  • Management functions planning, organising, staffing, directing and controlling.
  • Coordination- concept, characteristics and importance.

Unit 2


Principles of Management

  • Principles of management - concept, nature and significance.
  • Fayol's general principles of management
  • Taylor's scientific management principles and techniques.

Unit 3


Global Business Environment

  • Global Business Environment –After going through this Unit, the Concept and Importance students will be able to:
  • Dimensions of Global Business Environment – Political, Economic, Social, Technological and Legal
  • Impact of Government policy changes on business

Unit 4


Planning

  • Concept, importance and limitations
  • Planning process
  • Single use and Standing plans - objective, strategy, policy, procedure, method, rule, budget, programme

Unit 5


Organizing

  • Concept and importance.
  • Organizing Process
  • Structure of organisation- Formal and Informal.
  • Functional and Divisional.
  • Delegation: concept, elements and importance.
  • Decentralization: concept and importance

Unit 6


Staffing

  • Concept and importance of staffing
  • Staffing as a part of human resource management.
  • Staffing process-
    • Recruitment- sources
    • Selection- process
  • Training and development-concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training, and internship training.

Unit 7


Directing

  • Concept and importance
  • Elements of directing
    • Supervision- concept, functions of a supervisor.
    • Motivation- concept, Maslow's theory of hierarchy of needs, financial and non financial incentives.
    • Leadership- concept, styles- authoritative, democratic, and laissez faire Communication- concept, formal and informal communication, barriers to effective communication, how to overcome the barriers.

Unit 8


Controlling

  • Concept,nature and importance
  • Relationship between planning and controlling.
  • Steps in the process of control
    • identify the steps in the process of control, i.e. establishment of objectives, measurement of performance, recording of deviations and taking corrective measures.

Unit 9


Financial Management

  • Concept and objectives of financial management
  • Financial decisions: investment, financing and dividend
  • Financial planning: concept and importance
  • Capital structure- concept and factors affecting.
  • Fixed and working capital - concept and factors affecting their requirements

Unit 10


Financial Markets

  • Financial Markets: Concept and Types
  • Money market Instruments
  • Capital Markets and its types – Primary and Secondary
  • Stock Exchange – Functioning
  • Depository Services and Dematerialization
  • Regulation of Financial Markets.

Unit 11


Marketing Management

  • Marketing – concept and functions
  • Marketing management philosophies
  • Marketing Mix – concept
    • Product – concept, branding, labeling and packaging.
    • Price – factors determining price.
    • Physical distribution- concept, channels of distribution: types, choice of channels.
    • Promotion–concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept nd techniques, public elations – concept and role.

Unit 12


Consumer Protection

  • Concept and importance of consumer protection.
  • Rights and responsibilities of consumers
  • Red ressal mechanism.
  • Consumer awareness – Role of the State and consumer organizations.