Marketing and Sales for Tourism and Hospitality

This course is designed as an introduction to the study of tourism and hospitality marketing and sales. Students will be introduced to marketing theory and application of the basic principles of marketing as applied in hospitality and tourism. The relationship between marketing and other functions such as advertising, sales techniques, and public relations to maximize profits in a hospitality organization is addressed. Students will have an opportunity to explore this multi-faceted world, identifying multiple career paths and opportunities.

Major concepts:

  • Introduction to Marketing
  • Importance of Hospitality Marketing
  • Marketing Research and Analysis
  • Marketing Strategy and Planning
  • Advertising and Public Relations
  • Delivering Hospitality Services to Customers
  • Career Opportunities in Tourism and Hospitality
  • Careers in Marketing
S.No.Program NameFee ComponentAmount (USD)Description
1Full TimeCourse Fee$ 200To be paid by the student at the time of Registration.
2FlexCourse Fee$ 400To be paid by the student at the time of Registration. Student can select one more semester duration course free of cost.
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Grade Level

  Grade 9-12







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