Agricultural Communications III
OVERVIEW
As the global need for agricultural products grows, so does the need for effective communication between consumers and producers. Agricultural Communications 3 combines agricultural topics and science with the application of communication studies. Students continue the study of visual, verbal, and written techniques to communicate agricultural information to consumers, businesses, and government agencies. This course will provide real-world practice in writing, speaking, photography, graphic design, and web communication to prepare students to report and present agricultural topics with detailed knowledge to gain attention. Students will create a communications campaign, learn how to use social media to deliver communication messages, prepare a media kit, produce persuasive videos, modify photographs, create a web page, and effectively use their voice to present and debate agricultural topics.
MAJOR TOPICS AND CONCEPTS
Business Cooperatives
- Origins of agricultural communications
- Characteristics of Agricultural Communicators
- Risk and crisis communication
- Research methods
- Business structures
- Cooperatives
Speech and Debate
- Characteristics of an effective public speaker
- Effective feedback
- Constructive criticism
- Process of evaluating a speech
- Visual aids
- Non-verbal cues
- Process of presenting a speech
- Conduct a debate
- Write a debate
Audio and Video
- Analyzing persuasive media
- Creating persuasive media
- Analyzing an informational video
- Creating an informational video
- Podcasts
News Media
- Media relations
- Media kit
- Professional email
- Backgrounder
- Fact sheet
- News release
- Public service announcement
- Mock interview
- Job interview
- Cover story
- Feature story
- Advance story
- Follow-up story
- Edit photographs
- Create captions
Online and Social Media
- New media
- Social media
- Credible and reliable social media
- Digital footprint
- Online reputation
- Website design
- HTML basics
- Mobile apps
Communications Campaigns
- Integrated marketing campaign
- Communications campaign team
- Campaign development process
- Client profile
- Campaign objectives
- SWOT analysis
- Campaign strategies
- Media cost planner
- Marketing materials
- Graphic design
Fee Details
| Progam | Regular |
| Fee | $ 558 |
English 
Chinese 
Spanish 
French 
Portuguese 
English